WHAT WE BUILD
Smart brands aren’t born. They’re built.
Brand Creation - lOGO DESIGN
From concept to launch—we build brands from the ground up. Visual identity, tone of voice, strategy, and everything in between to connect with your audience from day one.
BRAND REFRESH
Brands evolve—and so do we. We redesign and rewire what’s already working to meet new goals, new markets, and new momentum.
Brand Team
Need backup? Get a full creative force (or a single expert) on-demand. We become an extension of your team to tackle every visual and strategic challenge, big or small. (Hourly-based)
Marketing Collateral
From brochures and business cards to digital assets and presentation decks, we create cohesive brand materials that drive recognition and response. Every piece is crafted to enhance your messaging, maximize clarity, and keep your brand consistent—online and offline.
Labeling & Packaging Design
We design packaging that does more than look good. From concept to compliance, we blend creative storytelling with shelf appeal and regulatory precision. Whether it’s custom labels, product lines, or rebranding existing packaging, we deliver solutions that capture attention and market share.
STEP BY STEP
Turning ideas into brand-building realities.
1. Vision Alignment
We kick off by diving into your vision. Through open conversations, we map out your ideas and aspirations—getting to the core of what you want your brand to achieve.
2. Proposal & Budgeting
You’ll receive a tailored proposal aligned with your goals and budget. We walk you through flexible package options or custom-built solutions to match your needs—clearly and transparently.
3. Creative Development
With goals defined, our team gets to work. We craft, design, and refine each piece with strategy and detail, ensuring the final product is both functional and visually impactful.
4. Final Delivery
After rigorous fine-tuning, your project is ready to go live. We deliver a polished, high-performing brand asset—prepped to connect and stand out in any environment.
DESIGNING YOUR BRAND DNA
How We Bring It to Life
ONBOARDING
Market Research
We start by immersing ourselves in your brand’s current landscape. Our goal is to uncover meaningful insights and growth opportunities within your industry and target market.
INSIGHT
Brand Architecture
Based on our research, we define the brand’s core structure—purpose, pillars, and personality—laying the foundation for strategic consistency across every touchpoint.
ESSENCE
Naming & Logo Design
We craft names and visual identities that capture your brand’s true essence—ownable, memorable, and built to resonate with your market on a deeper level.
TONE & PRESENCE
Brand Creation
From tone of voice to design systems, we create the full ecosystem that surrounds your brand: guidelines, typography, graphic assets, presentation tools, and everything in between.
DELIVERY
Final Brand Kit
You’ll receive a complete brand kit ready to launch—aligned, cohesive, and designed to perform across digital and physical channels. Time to make your mark.
500+ brands grow with
"THE LAB"
"The Lab" difference
We Don’t Just Build Brands — We Build Legacies
Branding with Backbone
We don’t chase trends — we design brands that command attention and stand the test of time. From logo to tone of voice, every element is built to make your business unmistakable.
Strategy First, Always
We reverse-engineer your brand from the inside out. No fluff. No guesswork. Just a bold, strategic framework that connects with your audience and fuels growth.
Visually Obsessive
We obsess over the small stuff so your audience remembers the big picture. Color palettes, typography, visual systems — everything clicks, everything screams you.
A reputation built on
results
Let’s make your next move your best one
By submitting this form, I consent to receiving text messages from Marketing Lab Group for marketing purposes and other communications related to the products and services offered.
Let’s make your next move your best one
By submitting this form, I consent to receiving text messages from Marketing Lab Group for marketing purposes and other communications related to the products and services offered.